BDEX Privacy Policy

Last updated: March 2025

Who We Are

This privacy policy (“Policy”) applies to information collected by BDEX, LLC (“BDEX,” “we,” “our,” or “us”) and its partners or through www.bdex.com (the “Site”).

Introduction

Thank you for reviewing the BDEX Privacy Policy. By doing so, you’re learning about advertising businesses that help maintain an economy where companies of all sizes can affordably market their products and services. BDEX supports an internet ecosystem funded by advertising, enabling free content for users.

BDEX provides both online (such as banner advertising) and terrestrial (such as traditional direct mail) marketing services. Our privacy methodology balances consumer privacy protection with data utilization to support a growing and diverse internet. This approach enables personalized marketing experiences that benefit consumers through advanced marketing strategies while maintaining free publisher content online.

When you use our Site, we collect these types of information:

1. Personal information you voluntarily provide when requesting information or assistance:
   
   • Name
   • Mailing address
   • Email address
   • Telephone number
2. Professional information about your employer
3. Information necessary for specific products and services
4. Technical information through cookies, log files, and other mechanisms:
   
   • Browser type
   • IP address
   • Mobile device type and identifier
   • Screen resolution
   • Operating system
   • Visit dates and times
   • Pages visited
   • Time spent on each page

Using any BDEX website or sharing information with us constitutes acceptance of this Privacy Policy and the Site’s Terms of Service.

Key Definitions

Personally Identifiable Information (PII): Information that can identify a specific individual, including name, home address, telephone number, or email address.

Non-Personally Identifiable Information (Non-PII): Information that cannot directly identify an individual, such as IP address, browser type, operating system, domain name, access timestamps, referring website addresses, and browsing activity.

Privacy Policy Summary

The following table summarizes our key privacy practices for quick reference. This summary is not exhaustive and should not be considered a complete description of our privacy practices. We encourage you to review the entire Policy:

Information Collection – PII:

• We manage and monetize PII on behalf of our clients in compliance with laws and voluntary self-regulation
• Collection occurs for direct mailings, catalog distribution, and when consumers voluntarily provide information
• Information may be collected during mobile app downloads or lead generation activities

Information Collection – Non-PII:

• We collect technical data including IP addresses, browser types, operating systems
• We track platform types, language preferences, access timestamps
• We monitor online transactions and browsing behavior

Information Usage:

• PII enables direct mail marketing campaigns
• Non-PII enhances digital services and marketing effectiveness
• Data improves advertisement targeting and content personalization

Information Sharing:

• We share data with contracted service providers
• Information is shared with subsidiaries and affiliates
• We collaborate with marketing partners and clients

Your Privacy Controls:

• Opt-out options are available for PII and Non-PII collection and distribution
• Browser and application settings can control data collection
• Uninstallation options provide additional control

Security Measures:

• We implement industry-standard security protocols
• Data protection measures are regularly reviewed and updated
• Security practices follow best industry standards

Data Retention:

• Non-PII for behavioral advertising is retained for maximum 18 months
• Aggregate reporting data may be kept longer
• Client first-party data retention follows client-specific policies

Scope

This Policy describes our information collection and usage practices for both direct mail and digital advertising. Our services are not intended for individuals under 18, and we do not knowingly collect data from those under 13. Your use of our website or submission of information indicates consent to these practices.

Third-party websites, including our clients’ sites and linked platforms, may collect additional information under their own privacy policies. While we carefully select our partners, BDEX is not responsible for third-party privacy practices. We recommend reviewing their respective privacy policies.

What BDEX Does

BDEX operates a sophisticated data management platform that enables targeted advertising across multiple channels. Our technology recognizes various devices (“Screens”) including computers, mobile devices, tablets, smart TVs, and gaming consoles. This enables sequential targeting, interest-based advertising, and cross-screen optimization.

We comply with Self-Regulatory Principles for Online Behavioral Advertising and Internet Advertising Bureau (IAB) standards.

Privacy by Design

We integrate privacy protection throughout our operations, from strategy to product development. This approach allows us to:

• Protect consumer privacy while delivering relevant advertising
• Benefit advertisers, consumers, and content providers
• Safeguard data throughout its lifecycle
• Maintain transparency through clear communication and choice mechanisms
• Support consumer control through opt-out capabilities

Information Collection and Use

Our technology collects interaction data when users visit client sites. This creates a “snapshot” that helps identify devices and understand household relationships through machine learning. This enables:

• Personalized content delivery
• Cross-device targeting
• Enhanced user experience
• Improved advertising relevance

We share non-personally identifiable technical information with business partners, including:

• Device specifications
• Operating system details
• Advertising identifiers
• Connectivity information
• Location data
• Cookie information

Information Security

We implement robust security measures including:

• Firewalls
• Application controls
• Encryption protocols
• Regular security audits
• Access controls

While no online system is completely secure, we maintain industry-standard protections for your data.

Children’s Privacy

BDEX’s Website and Technology are designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we discover we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.

Self-Regulation & Voluntary Compliance

Our industry has a rigorous voluntary self-regulatory regime including groups such as the Interactive Advertising Bureau (IAB), Digital Advertising Alliance (DAA), and Digital Advertising Alliance of Canada (DAAC), which establish codes of conduct for their members. These codes require transparency, consumer choice regarding data use for interest-based advertising, and regular audits of privacy practices.

BDEX actively supports the DAA Self-Regulatory Principles and the DAAC Self-Regulatory Principles in all applicable activities.

User Rights and Choices

We provide multiple ways to control your data:

1. Web Browser Controls:
   
   • Opt-out of targeted advertising
   • Control cookie settings
   • Manage tracking preferences
2. Mobile Device Settings:
   
   • Limit ad tracking (iOS)
   • Opt-out of interest-based ads (Android)
   • Control app permissions
3. Cross-Device Tracking:
   
   • Opt-out options for device linking
   • Control multi-screen targeting
   • Manage household associations

State-Specific Privacy Rights

California Residents (CCPA/CPRA Rights):

• Right to know about collected personal information
• Right to delete personal information
• Right to opt-out of information sales
• Protection against discrimination

Colorado, Connecticut, Nevada, Utah, and Virginia Residents:

• Right to access personal information
• Right to correct inaccurate data
• Right to delete personal information
• Right to opt-out of certain processing

Texas Residents (Texas Data Privacy and Security Act):

• Right to know what personal data is collected
• Right to access your personal data
• Right to correct inaccurate personal data
• Right to delete your personal data
• Right to opt out of targeted advertising
• Right to opt out of personal data sales
• Right to data portability

Oregon Residents (Oregon Consumer Privacy Act):

• Right to know whether your personal data is being processed
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to delete your personal data
• Right to obtain a copy of your personal data in a portable format
• Right to opt out of targeted advertising
• Right to opt out of sales of personal data
• Right to opt out of profiling

Vermont Residents:

• Right to opt out of data broker sales
• Additional protections for financial and health information under Vermont law
• Restrictions on use of credit reports and background screening information
• If you are a Vermont resident, we will not share information we collect about you with companies outside of BDEX unless the law allows

International Privacy Rights

EU/UK Residents (GDPR Rights):

• Right to access and portability
• Right to rectification and erasure
• Right to restrict processing
• Right to object to processing

Canadian Residents:

• Access and correction rights
• Consent withdrawal options
• Data processing transparency

Australian Residents:

• Access and correction rights
• Collection notification rights
• Data quality and security protections

Verification Process

To exercise your rights for information or deletion, we may take reasonable steps to verify your identity.

In certain circumstances, we may decline a request to exercise the right to know and/or right to deletion, particularly when we are unable to verify your identity or if an exception applies.

Authorized Agents

You may designate an authorized agent to make a privacy request on your behalf. The authorized agent must provide signed, written permission or a power of attorney. We may follow up directly with you to verify your identity before processing the authorized agent’s request.

Contact Information

Privacy Officer BDEX, LLC
18117 Biscayne Blvd
Suite #2575
Miami, FL 33160
privacy@bdex.com

Policy Updates

We may update this Policy periodically. Changes will be posted on our website with an updated revision date. Continued use of our services after changes indicates acceptance of the updated Policy.

Legal Representations

Your use of our services indicates agreement with this Policy and applicable Terms of Service. You confirm having necessary rights and consents for any third-party information you provide. This Policy is governed by and construed in English.

BY USING OUR SERVICES, YOU UNDERSTAND AND AGREE THAT ANY PRIVACY DISPUTE IS SUBJECT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND APPLICABLE SITE TERMS AND CONDITIONS. YOU ALSO AGREE THAT OUR LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY US TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED BY OUR TERMS AND CONDITIONS.

Your Access to and Control Over Information

You may opt-out of having any of your data shared based on the BDEX Platform here