“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your targeting, waste your budget, …