Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it?
Identity-based marketing is important for most businesses nowadays who don’t have a full grasp of the basics of who their best customers are. But how much do they really know about what motivates them? The better they know their best customers, the more likely they are to be able to reach them with relevant experiences that will deepen the relationship.
Personalization is more important today than ever before. The proliferation of devices and channels, such as mobile and social, has fundamentally changed the way that customers interact with companies and brands. This has led to what Forrester calls the mobile mind shift. The expectation that you can get exactly what you want in your immediate context and at your immediate moment of need. The Power of Personalization Forrester Consulting for PwC, December 2015
Meeting these expectations requires the integration of data sources to form a tangible collection of information that accurately identifies the behavior of a single prospect. This then allows real personalization of sales approaches to them and makes the interaction as meaningful as possible.
Are you ready for identity-based marketing?
Does your team has access to data, but doesn’t know how to best consolidate, enrich it and use it? Are you already running successful campaigns that you’re ready to take to the next level? Do you have a solid marketing strategy and understanding of your audience? Do you value data privacy and are already up-to-date on data privacy laws, like GDPR and CCPA? Is your adtech and martech stack in order? Do you have the budget, time and energy for identity-based marketing as well as buy in from your leadership?
If you answered yes to these questions you’re ready, let’s move on.
Here are some of the items to think about before you embark on this worthy undertaking.
Is the customer experience you hope to provide the one they perceive?
In business, we all like to think that the things we strive to be known for are, in actuality, what customers take away from each interaction with us. That thought could be spot-on, or it might be way off. It’s important for companies to know where they stand with their customers. And how successful they are in actually delivering their desired customer experience. It will allow them to proceed with confidence or alter their methods to be able to achieve the experience they’re after.
Does your company continuously develop and expand its knowledge of its audience?
This level of curiosity is crucial for a successful identity-marketing campaign. Companies have to know their customers to the point that they can recognize individuals across different platforms. That way, they can identify buying patterns and get a sense of how they buy and what their lifestyle is really like. What makes customers interested in what the business has to offer and keeps them loyal in the long run? BDEX can help reveal those answers.
Does your company wish it had even deeper insights?
Identity resolution provides the opportunity to examine customer data in context and get a real sense of customers’ relevant behaviors. BDEX delivers access to this more in-depth understanding and helps companies realize how they can serve customer needs, and how to strengthen and solidify the ongoing relationships they have with them.
Is your company a stickler for contact management?
Companies often keep an extensive customer database, chock full of contact details and transaction data. They also often know they’re not putting that data to work in the most effective way possible. Despite this wealth of data, they have only the most superficial knowledge of what makes their customers tick. Never mind what makes them buy, and even less about what makes them loyal.
In the end, the realization of these blind spots is the biggest sign that their organization is ready to embrace identity marketing. Despite the wealth of data they have in their possession,
It sounds like you’re ready for us
Sometimes you have to learn what you don’t know before you can kick-start your business’s growth curve. Partner with BDEX and see what the landscape looks like when you’ve filled the gaps in your knowledge, and things start moving forward and upward.
BDEX endows your marketing with the power and insight that comes from human connectivity. Call 917-410-6616 or contact us to learn how marketing solutions from BDEX can help you with your present and future marketing data needs.
