Personalization Drives Engagement, Conversions
“Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by
August 31, 2015
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Day: August 31, 2015
DMP 2.0 Introduction of the DXP
What is a DMP? Almost everyone in the data and internet advertising world hears the term DMP or Data Management Platform regularly, and most likely even understands what it is
August 31, 2015
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