Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan is a major
Companies have an obligation to their customers to not only keep their data safe, but to use it in an ethical manner.
Marketers continue to up their spending on third-party consumer data. But instead of only using this data in conventional ways, make sure you’re keeping up with new technologies that allow you to make your data work even harder for you.
Having data for marketing is a good thing; accurate data is way better. BDEX discusses how they can help you have the correct information on hand to reach the right audience.
Because modern consumers care immensely about personalization, it’s up to you to revamp your marketing strategy to include more segmented messages. Learn how ad segmentation can get your ads in front of the right people at the right time.
Make the most of your data with insightful marketing messages. BDEX discusses how you can make your data even more powerful by finding out what makes your customers tick.
Direct mail isn’t dead; it can actually deliver increased marketing ROI and personalized experiences with your ideal audience. BDEX’s high-quality data will make the difference.
Data itself is worthless unless a company knows how to use it, and this means getting to know their customers on a personal level. People-based marketing can deliver that kind of human connectivity.
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
