The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
In a previous post we discussed a few marketing strategies that auto dealers can use and how BDEX’s Hyperlocal Data Suite services can help dealerships. By combining the best of
The key to the connection is all in the data The goal of anyone who sells anything is to make the right people aware of their product or service at
