Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
For contemporary email marketers, big data management is a critical tool for segmenting email lists and delivering relevant content offers. However, a recent survey of 1,300 email professionals indicated a
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
Whether you run a large, established company or a small startup, you need to buy data. The problem is finding a provider that fits all your needs. Large DMPs can
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
High-performance atmosphere requires consistency and innovative solutions. Competition is important, and accessible information is an asset. In the modern business world, globalized information leads to aggregated market content, and staying
