One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
April 3, 2019
Archives
Category: Analysis Methods
Using BDEX to Navigate Digital Transformation
Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these
March 27, 2019
The Value of TV Viewing Data
Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to
March 20, 2019
Using Real-Time Data to Build Brand Loyalty
Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At
March 13, 2019
MarTech M&A Accelerates
Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more
March 6, 2019
10 Reasons Programmatic Keeps Rolling
The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become
February 20, 2019
7 Ways Real-Time Data Helps Auto Marketers Reconnect
Here’s a look at 7 ways auto marketers can use real-time data signals from the BDEX data exchange platform (DXP) to help dealers reconnect. Auto dealerships depend on customers returning
January 30, 2019
Big Data Trends to Watch in 2019
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.
January 9, 2019
The Value of the BDEX ID Graph
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made
December 26, 2018
2018 Year in Review. Data Overload
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
December 14, 2018
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