The Rise Of Data Capital
“Data capital will replace big data as the big topic of boardroom conversation.” READ MORE
March 11, 2015
Archives
Category: Analytics
Real-Time Insights to Answer Real-World Questions
“The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move faster than ever to maximize opportunities.” READ MORE
February 25, 2015
Enchanted Objects: A Boon For Consumers and Marketers Alike?
“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate
February 16, 2015
Brands Don’t Want Bigger Data — They Want Actionable Insights
“Agencies: Does Your Data Pass the ‘So-What’ Test?” READ MORE
January 28, 2015
Finding The Elusive Big Wisdom In Big Data
“We want to believe getting value from big data is as simple as pouring in the data, running a program and getting insights, but in fact, it’s much more complicated
January 9, 2015
Speed To Insight: Key To Big Data Success
“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven
January 6, 2015
Facebook Australia Chief: Here’s What Everyone’s Missing About Big Data
The reality is that big data has absolutely no value unless you can build insights. And insights have no value unless you can distribute those insights in the right format
December 8, 2014
Five Dimensions To Make The Most of Big Data – Infographic
“The first dimension is to identify the different business drivers within your company. What are the most important ares within you company that drive revenue and how can you improve
December 1, 2014
How to Achieve Big Success from Big Data (InfoGraphics)
“In order to get results from Big Data, you do not need petabytes or more of data. Instead, it is all about combining data sources that provide you the insights”
November 28, 2014
Big data: A powerful tool for businesses
“Big data” can seem like a lofty, unattainable concept. A variety of definitions cover the term, but essentially, it’s a wealth of data that’s analyzed to uncover trends, patterns and
November 20, 2014
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