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Category: Analytics

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.

We live in a data-driven marketplace, no matter the industry you’re in.

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How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.

Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.

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Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?

With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.

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