Taking Control of Your Data
How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep
September 12, 2018
Archives
Category: Analytics
The Elements of Effective Targeted Marketing, Part 2
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
July 25, 2018
Getting the Channel Mix Right in Target Marketing
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
June 20, 2018
Marketing: When is as Important as How
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
June 15, 2018
What Does a Big Data-Driven Customer Experience Look Like?
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
June 5, 2018
Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
New to Big Data? You Don’t Have to Face the Giant Alone
The term “Big Data” is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product
May 22, 2018
3 Data Factors to Consider When Reaching Consumers
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
May 20, 2018
Consider These 3 Factors When Selling Data
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
May 16, 2018
When Real-Time Data is Actual Real-Time Data
Many data platforms claim they can provide their customers with real-time insights, but their definition of “real-time is often debatable. True, real-time data is not only obtained in real time
May 9, 2018
Most Popular:
Categories
- Analysis Methods (70)
- Analytics (100)
- audience groups (25)
- automotive (1)
- barack obama (1)
- bdex (87)
- Big Data (118)
- Blog (58)
- business (75)
- buy data (59)
- Career (1)
- Open position (1)
- Case Studies (5)
- Clients (41)
- Daas (27)
- ID Resolution Graph (5)
- Machine Learning (9)
- Partners (9)
- clustering (7)
- custom segment building (21)
- Data Exchange Platform (98)
- data management platform (68)
- data marketplace (64)
- Data Vendors (35)
- digital marketing (84)
- Direct mail (37)
- direct mail targeting (42)
- DMP (18)
- Email Marketing (78)
- email retargeting (31)
- Engagement rate (8)
- ethics (2)
- Featured (25)
- Featured Blog (32)
- Featured News (10)
- First Party Data (59)
- General (5)
- geofencing (5)
- Identity Resolution (4)
- in-market data (60)
- Internet of Things (55)
- IT (17)
- Launch Advertising (13)
- linear analysis (4)
- location-based data (45)
- Machine Learning (4)
- Marketing (58)
- Mobile Marketing (83)
- new website (2)
- News (134)
- Data Industry News (110)
- Featured (7)
- Press & Awards (19)
- Press Releases (21)
- politics (4)
- political (1)
- ppi advertising (1)
- Programmatic Advertising (13)
- Real Time Data (84)
- Responsive (14)
- Science (3)
- sell data (50)
- shopping cart retargeting (2)
- Thick Data (68)
- Third party Data (77)
- trump (2)
- Uncategorized (44)
- Web Design (53)
- Web Hosting (52)
- website re-targeting (45)