The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
BDEX adds customers, partners, and 700 million new data points as interest in advertising data and identity resolution grow MIAMI, Fla– March 22, 2022 – BDEX, the first and largest consumer
As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking