Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.
We live in a data-driven marketplace, no matter the industry you’re in.
Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
Get to know your customers by giving them something to do
It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use.
After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.
Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.
How online and offline location data give your business a competitive advantage
Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
