Despite Concerns, Interest in Mobile Audience Targeting Rises
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
May 14, 2015
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Category: bdex
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014…
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
April 28, 2015
Global Mobile Ad Spending Will Climb to $100 Billion in 2016
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
April 13, 2015
Advisers who embrace big data will have a leg up on competitors
“A convergence of technologies increasingly makes it possible and affordable to combine disparate information sets into systems that can analyze the data in its totality.” READ MORE
March 18, 2015
The Rise Of Data Capital
“Data capital will replace big data as the big topic of boardroom conversation.” READ MORE
March 11, 2015
Enchanted Objects: A Boon For Consumers and Marketers Alike?
“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate
February 16, 2015
Intimate Data Will Be Key to the Internet of Things
“From New Screens to Flow Advertising, Messages Will Be More Personal” READ MORE Note: We at BDEX are gearing up to handle Internet of Things data on our Platform…..stay tuned.
February 11, 2015
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