Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
Privacy-Focused Data Modeling Allows Marketers to Effectively Target Their Ideal Customer BDEX has been helping advertisers, marketers, data scientists, data engineers and more with their first party data since 2014.
Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Third-party cookies are going away soon so it’s time to prepare for cookie-free targeting. How can you get the same level of ad personalization without them? Privacy laws continue to
307%. That’s the total percentage U.S. online grocery sales increased in 2020 over 2019, according to a Mercator Advisory Group report. This spike, totaling $106 Billion at the virtual checkout register,
Data integrity is different from data quality. It reflects the accuracy of information over its lifecycle. Here’s what marketers should know. Key Takeaways Data integrity is concerned with the accuracy
Data Quality Costs Can’t Be Underestimated When it Comes to Success Key Takeaways: Bad data costs are high, and these go beyond money, even small mistakes count High-quality data is
Your ability to reach people in the moment is dependent on data quality. Learn why clean, accurate data is so important for real-time connections. Key Takeaways Real time targeting helps
Bad data leads to bad marketing, bad business decisions, and lost revenue. Use these data quality metrics to tell if flaws in your data are holding your business back. Key