Retailers: Why Targeting New Audiences With Data Is Your Path to Growth
Leveraging the right quality data at the right time helps you effectively market to new retail customers
November 6, 2019
Archives
Category: Big Data
How Can Data Improve Out-of-Home Marketing?
Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable.
October 30, 2019
Why You Need Both Digital and Traditional Marketing
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
October 23, 2019
Data Marketing: Email Retargeting Can Help Auto Dealers Thrive
Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge
October 16, 2019
How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
Case Study: How BDEX Data Helped a Client Rule the Holidays
Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan is a major
September 25, 2019
Are You Getting the Most Out of Your Marketing Data Analytics?
Marketers continue to up their spending on third-party consumer data. But instead of only using this data in conventional ways, make sure you’re keeping up with new technologies that allow you to make your data work even harder for you.
September 11, 2019
Is Your Business Ready for Identity-Based Marketing?
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
July 31, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
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