Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.
Leveraging the right quality data at the right time helps you effectively market to new retail customers
Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable.
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
Marketers continue to up their spending on third-party consumer data. But instead of only using this data in conventional ways, make sure you’re keeping up with new technologies that allow you to make your data work even harder for you.
Data itself is worthless unless a company knows how to use it, and this means getting to know their customers on a personal level. People-based marketing can deliver that kind of human connectivity.
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays