Is That Data You’re Buying Any Good?
3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be
July 3, 2018
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Category: buy data
Get the Data You Need at One Price
When choosing a data service, businesses may consider factors including the amount and variety of data a provider offers. But the most important question always comes down to money: How
April 25, 2018
Why You Should Consider DaaS
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
March 21, 2018
Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
February 8, 2018
4 Steps to Better Auto Dealer Marketing
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
September 7, 2017
Despite Concerns, Interest in Mobile Audience Targeting Rises
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
May 14, 2015
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014…
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
April 28, 2015
Global Mobile Ad Spending Will Climb to $100 Billion in 2016
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
April 13, 2015
Advisers who embrace big data will have a leg up on competitors
“A convergence of technologies increasingly makes it possible and affordable to combine disparate information sets into systems that can analyze the data in its totality.” READ MORE
March 18, 2015
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