Data Marketing: Email Retargeting Can Help Auto Dealers Thrive
Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge
October 16, 2019
Archives
Category: custom segment building
How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
Marketing: Why Segmenting Your Ads Across Your Data Makes Sense
Because modern consumers care immensely about personalization, it’s up to you to revamp your marketing strategy to include more segmented messages. Learn how ad segmentation can get your ads in front of the right people at the right time.
August 28, 2019
Is Your Business Ready for Identity-Based Marketing?
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
July 31, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
Why GDPR Won’t Stop Programmatic Advertising
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
May 8, 2019
The Martech Training Boom
The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online
April 10, 2019
One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
April 3, 2019
Does Your Data Need a “Spring Cleaning”?
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
October 18, 2017
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