Taking Control of Your Data
How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep
September 12, 2018
Archives
Category: Data Exchange Platform
Why a Subscription Model Makes Sense for Targeted Marketing Data
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
September 5, 2018
If You Market (Well) They Will Come
The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed
August 29, 2018
How Can Retailers Better Target Customers?
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
August 15, 2018
Customer Targeting Made Easier for Media Companies
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
August 8, 2018
The Elements of Effective Targeted Marketing, Part 2
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
July 25, 2018
Data-Driven Direct Marketing for Auto Dealers
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
July 18, 2018
Is That Data You’re Buying Any Good?
3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be
July 3, 2018
Getting the Channel Mix Right in Target Marketing
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
June 20, 2018
Marketing: When is as Important as How
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
June 15, 2018
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