Taking Control of Your Data
How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep
September 12, 2018
Archives
Category: data marketplace
Why a Subscription Model Makes Sense for Targeted Marketing Data
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
September 5, 2018
Data Holds the Key to Personalizing the Buying Process
Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of
August 22, 2018
How Can Retailers Better Target Customers?
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
August 15, 2018
Data-Driven Direct Marketing for Auto Dealers
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
July 18, 2018
Marketing: When is as Important as How
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
June 15, 2018
How Big Data Can Drive Competitive Intelligence
Companies increasingly mine their own customer data for insights into the market. But what about data that tracks your competitors’ activities in an ethical but profitable way? Oh, sure. Coca-Cola
May 3, 2018
Get the Data You Need at One Price
When choosing a data service, businesses may consider factors including the amount and variety of data a provider offers. But the most important question always comes down to money: How
April 25, 2018
Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
February 8, 2018
4 Steps to Better Auto Dealer Marketing
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
September 7, 2017
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