By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision