Cedric Chereau of EagleAI explains why segment-based grocery marketing wastes budget in both directions, and how “segment of one” personalization built from loyalty data fixes it.
Kinetic319 founder Adam Ortman breaks down why lead volume isn’t a marketing win, how to close the attribution loop between CRM and ad platforms, and what Marketing Efficiency Ratio reveals that channel-level attribution misses.
RCKRBX CEO Michael Broder on how political campaign microtargeting is transforming demand-side real estate data, predictive rental performance, and leasing marketing.
RedTrack CEO Vlad Zhovtenko on why first-party data has become essential for media buyers, how AI is compressing analytical work, and why sending complete conversion data back to ad platforms matters more than ever.
Mezzo Creative founder Cynthia Krantz explains why follower counts are misleading, how to read Google Analytics correctly, and why website behavior data is the real key to understanding your customer journey.
Propel Software’s Tom Shoemaker explains why product failures usually trace back to a data handoff gap between engineering and go-to-market teams, not the engineering itself.
Latha Sarathy of Salient HQ shares the data behind gender representation, the Bad Bunny halftime show, and why brand trust can’t be faked, only built through consistency.
Lunar founder Dominic Bonaker explains why last-click attribution is built to flatter ad platforms, and how scientific attribution ranks touchpoints by what actually drives conversions.
Virtual CFO Jody Grunden breaks down the profit maturity model he built for marketing and creative agencies: cash reserve, profit margin, forecasting, and sales pipeline.
Personal branding strategist Melanie Borden breaks down the hidden KPIs of executive visibility, how AI search is reshaping executive credibility, and why E-E-A-T now matters far beyond Google.
