The Benefits of Machine Learning in Advertising
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
December 8, 2021
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Category: digital marketing
What is Identity Resolution?
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
November 22, 2021
Three Ways Marketers Can Optimize their Advertising on TikTok
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
November 18, 2021
How Digital Advertisers can Build their Audience on Facebook
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
November 4, 2021
Data Privacy is Important, Profitable and it’s our Commitment
Privacy-Focused Data Modeling Allows Marketers to Effectively Target Their Ideal Customer BDEX has been helping advertisers, marketers, data scientists, data engineers and more with their first party data since 2014.
October 31, 2021
Identity Resolution is Key in the Post App Tracking Transparency (ATT) World
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
October 7, 2021
How the Growth of AVOD Impacts the Future of Programmatic TV Ads
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
September 27, 2021
How AI Marketing Tools are Shaping Consumer Brand Loyalty
As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
September 3, 2021
Why Omnichannel Marketing Starts with Data Integrity
What is Omnichannel Marketing? As its name suggests, omnichannel marketing focuses on delivering a personalized experience to customers across all channels and devices. This requires brands to design, coordinate, and
September 2, 2021
Three Ways Digital Advertisers Can Prepare for iOS 15
There are a few things we can always rely on happening every fall: children go back to school, leaves start changing colors and falling off trees, and Apple releases a
August 25, 2021
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