Is your information including your marketing data safe from cyber-attacks? In this digital era where data containing private information is stored in the cloud or on in-house servers, cybercrime has
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
Making sure you get the best data Finding a company to provide data services has never been easier. There are dozens of them, all just waiting to provide you with
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who