Category: digital marketing

Is That Data You’re Buying Any Good?

3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be

July 3, 2018

Getting the Channel Mix Right in Target Marketing

The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions

June 20, 2018

Marketing: When is as Important as How

Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether

June 15, 2018

DaaS: The Alternative to High-Priced Campaigns

Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged

April 11, 2018

Archives

Category: digital marketing

Is That Data You’re Buying Any Good?

Getting the Channel Mix Right in Target Marketing

Marketing: When is as Important as How

DaaS: The Alternative to High-Priced Campaigns

Most Popular:

Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification

Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

Categories