Retailers: Why Targeting New Audiences With Data Is Your Path to Growth
Leveraging the right quality data at the right time helps you effectively market to new retail customers
November 6, 2019
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Category: direct mail targeting
Why You Need Both Digital and Traditional Marketing
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
October 23, 2019
How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
Direct Mail Advertising: It’s Still Alive, and Data Can Help You Deliver
Direct mail isn’t dead; it can actually deliver increased marketing ROI and personalized experiences with your ideal audience. BDEX’s high-quality data will make the difference.
August 14, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door
In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.
June 19, 2019
How Real-Time Targeting Can Revolutionize Your Marketing Strategy
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
June 12, 2019
How Technologies May Change How Marketing Data Is Gathered and Used
Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to
May 29, 2019
Why GDPR Won’t Stop Programmatic Advertising
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
May 8, 2019
5 Ways 5G Will Affect Data-Driven Marketing
With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her
April 17, 2019
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