Category: Direct mail

Why the Best Direct Mail Campaigns Start with Data

Have you ever wondered why you’ve been receiving the same promotional postcard from a local dental office for years, even though you’ve never acted on any of them? If so,

August 9, 2021

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.

Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.

February 26, 2020

What’s Next for Data-Driven Marketing?

Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.

February 5, 2020

Empower Auto Dealership to find their Target Audience for Car Advertising

How to Empower your Auto Dealership to find their target audience for car advertising with in-market data

In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.

January 22, 2020

Marketing: Don’t Underestimate the Power of Location Data

How online and offline location data give your business a competitive advantage

Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.

January 15, 2020

Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?

With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.

January 9, 2020

How Data Can Help You Increase Customer Engagement

Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.

December 4, 2019

Top Five Marketing Challenges of 2019

Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.

November 27, 2019

Retailers: Why Targeting New Audiences With Data Is Your Path to Growth

Leveraging the right quality data at the right time helps you effectively market to new retail customers

November 6, 2019

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide

October 23, 2019

How DaaS Breaks Down Data Silos

DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise

October 9, 2019

Direct Mail Advertising: It’s Still Alive, and Data Can Help You Deliver

Direct mail isn’t dead; it can actually deliver increased marketing ROI and personalized experiences with your ideal audience. BDEX’s high-quality data will make the difference.

August 14, 2019

Is Your Business Ready for Identity-Based Marketing?

Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays

July 31, 2019

Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new

July 17, 2019

Personalized Marketing: Your Competitive Edge

Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements

July 3, 2019

Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Readily available data can help restaurants connect with their customers and strengthen those relationships online which can be key to remaining competitive The competitive landscape for restaurants is as intense

May 15, 2019

The Martech Training Boom

The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online

April 10, 2019

MarTech M&A Accelerates

Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more

March 6, 2019

7 Ways Real-Time Data Helps Auto Marketers Reconnect

Here’s a look at 7 ways auto marketers can use real-time data signals from the BDEX data exchange platform (DXP) to help dealers reconnect. Auto dealerships depend on customers returning

January 30, 2019

2018 Year in Review. Data Overload

The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring

December 14, 2018

The Future of Data Promises the Perfect In-Store Marketing Experience

Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search

November 28, 2018

The Ins and Outs of Our Data Exchange Platform (DXP)

And how it saves companies time and money while supercharging marketing campaigns These days, you can’t throw a rock without hitting data (or at least somebody talking about data). And

November 14, 2018

Find Your Ideal Customers with Our Taxonomy Explorer Tool

See how quickly you’ll be able to gain valuable insight These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody

October 24, 2018

Which Vehicles Will Drive the Success of Your Marketing Campaign?

The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the

October 10, 2018

Better Sources Mean Better Marketing Data

Making sure you get the best data Finding a company to provide data services has never been easier. There are dozens of them, all just waiting to provide you with

September 26, 2018

Taking Control of Your Data

How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep

September 12, 2018

Why a Subscription Model Makes Sense for Targeted Marketing Data

Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone

September 5, 2018

Data Holds the Key to Personalizing the Buying Process

Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of

August 22, 2018

How Can Retailers Better Target Customers?

It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so

August 15, 2018

The Elements of Effective Targeted Marketing, Part 2

The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step

July 25, 2018

Data-Driven Direct Marketing for Auto Dealers

How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a

July 18, 2018

How Mobile has Enabled Target Marketing

Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the

July 18, 2018

The Elements of Effective Targeted Marketing, Part 1

Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who

July 18, 2018

Getting the Channel Mix Right in Target Marketing

The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions

June 20, 2018

Consider These 3 Factors When Selling Data

Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life

May 16, 2018

New Year, New Data

With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as

January 13, 2017

4 Ways Third-Party Data Can Generate Lift in Your Marketing Results

Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing

February 14, 2016

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