Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
