In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Because modern consumers care immensely about personalization, it’s up to you to revamp your marketing strategy to include more segmented messages. Learn how ad segmentation can get your ads in front of the right people at the right time.
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The term “Big Data” is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
Many data platforms claim they can provide their customers with real-time insights, but their definition of “real-time is often debatable. True, real-time data is not only obtained in real time
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same