The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
Data quality is among the most common pain points associated with marketing initiatives. For teams engaged in email marketing, programmatic marketing, or other big data-driven projects, quality issues can significantly
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
For contemporary email marketers, big data management is a critical tool for segmenting email lists and delivering relevant content offers. However, a recent survey of 1,300 email professionals indicated a
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
When Whole Foods announced their plans for a line of grocery stores geared towards millennials, the announcement was deemed offensive and stock prices dropped. According to Marketing Mag’s Katie Martell,
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how