After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.
Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?
With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online
Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these
Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more
BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more. We’ve previously discussed how
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search
6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly
We make a point to know our customers so they can know theirs better Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
