Marketing: How Data Drives Human Connectivity
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
May 22, 2019
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Category: First Party Data
Why GDPR Won’t Stop Programmatic Advertising
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
May 8, 2019
5 Ways 5G Will Affect Data-Driven Marketing
With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her
April 17, 2019
The Martech Training Boom
The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online
April 10, 2019
One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
April 3, 2019
The Value of TV Viewing Data
Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to
March 20, 2019
Using Real-Time Data to Build Brand Loyalty
Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At
March 13, 2019
MarTech M&A Accelerates
Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more
March 6, 2019
10 Reasons Programmatic Keeps Rolling
The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become
February 20, 2019
Real-Time Data Is Getting Real Important Really Fast
One of the most important steps to launching programmatic advertising is ensuring access to comprehensive, accurate and accessible real-time data. After all, when it comes to data marketing, it’s garbage
February 13, 2019
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