Why You Need Both Digital and Traditional Marketing
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
October 23, 2019
Archives
Category: Internet of Things
Data Marketing: Email Retargeting Can Help Auto Dealers Thrive
Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge
October 16, 2019
How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
Is Your Business Ready for Identity-Based Marketing?
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
July 31, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
Personalized Marketing: Your Competitive Edge
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements
July 3, 2019
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door
In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.
June 19, 2019
How Real-Time Targeting Can Revolutionize Your Marketing Strategy
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
June 12, 2019
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