A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
Readily available data can help restaurants connect with their customers and strengthen those relationships online which can be key to remaining competitive The competitive landscape for restaurants is as intense
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online
Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these
Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to
Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At
The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become
One of the most important steps to launching programmatic advertising is ensuring access to comprehensive, accurate and accessible real-time data. After all, when it comes to data marketing, it’s garbage