Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.
How online and offline location data give your business a competitive advantage
Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?
With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.
Leveraging the right quality data at the right time helps you effectively market to new retail customers
Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable.