Why the Best Direct Mail Campaigns Start with Data
Have you ever wondered why you’ve been receiving the same promotional postcard from a local dental office for years, even though you’ve never acted on any of them? If so,
August 9, 2021
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Category: Marketing
Data Accuracy: Don’t Let Bad Information Cripple Your Marketing
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
March 17, 2021
6 Ways to Find the Value Behind the Data
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
March 10, 2021
Blending Customer Data and Empathy Is Essential for Brands Today
Marketers today must blend empathy with data to understand their target audience and earn customer loyalty Key takeaways Marketers have to create real connections with empathy to meet customer needs
March 3, 2021
Are You Ready for Marketing Without Third-Party Cookies?
Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies they’re crumbling Finding the right
February 25, 2021
Do You Know Your CDP From a DXP or DMP?
Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) Do
February 21, 2021
BDEX and top identity infrastructure provider InfoSum announce their joint collaboration
BDEX and InfoSum Partner to Deliver First-Party Data Monetization in Cookie-Free, Privacy-First Future. FORT LAUDERDALE, FLA. (PRWEB) FEBRUARY 15, 2021 BDEX, the first and largest data exchange platform in the U.S,
February 18, 2021
What Is Data Completeness? Why One Missing Piece Matters
Did you know that incomplete data is inaccurate data? Here’s what data completeness means and why it matters for marketing. Key takeaways What is data completeness? Why is incomplete data
February 17, 2021
6 Tips to Vet Your Data That Build Decision-Maker Confidence
High-quality data also takes a sound quality assurance process that builds confidence in data-driven decisions and marketing Key takeaways: Businesses that use consumer data for marketing decisions see an 8%
February 10, 2021
David Finkelstein Recognized Among Top 250 Power Leaders by South Florida Business Journal
FORT LAUDERDALE, FLA. (PRWEB) FEBRUARY 08, 2021 BDEX, a leading consumer Data Exchange Platform (DXP), is pleased to announce its Co-Founder and CEO David Finkelstein was recently recognized in the South
February 9, 2021
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