Category: Marketing

A data-driven content strategy creates emotional connections with your audience that lead to conversions and long-term customer relationships Key takeaways: Focus on audience rather than brand Use data to set

As 2020 comes to an end, let’s take a look at how the data environment has changed and where we expect trends to head next. We all know 2020 was

Data is the engine that drives your sales funnel. Make sure you’re getting what you need and handling it properly. In today’s rapidly changing market, the intensity of competition makes

Poor-data quality is everywhere. Marketers have to navigate internet bots and click farms, not to mention human error, and it’s hard to know what suppliers to trust. One of the