Data Integrity Has a Major Impact on Your ROI
Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the
November 11, 2020
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Category: Marketing
5 Steps to Avoiding Bad Data
Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry,
November 4, 2020
Why Personalization Depends on Quality Data
Without accurate, up-to-date data, your personalization efforts won’t be effective. Personalization continues to be a top priority in the marketing world, especially as nearly all communications have gone digital. There
October 28, 2020
5 Ways to Turn Real-Time Data into Real-Time Action
Even with the omnipresence of big data, most marketers don’t think they’re effectively turning data and intelligence into action. Learn how to improve your response to real-time insights Many marketers
October 21, 2020
9 Engagement Metrics That Predict Long-Term Growth
Business growth is the natural result of customer engagement, so engagement metrics are essential to understanding the trajectory your company is on. True business growth is the result of a
October 14, 2020
Improve the Customer Experience by Blending Analytics With Personalization
Create a better, more human customer experience with the right balance of advanced data analytics and personalization. Analytics and personalization: Two buzz words in the world of digital marketing. More
October 7, 2020
The Challenges of Generating Consistent High-Quality Content
Publishing high-quality content consistently is a huge challenge for marketers in any industry. Here’s how your team can overcome those challenges. In the age of digital marketing, content is one
September 23, 2020
25% of U.S. Device Identifiers Are Invalid: White Paper Released by Leading Data Exchange Platform BDEX
FORT LAUDERDALE, Fla. (PRWEB) September 21, 2020 BDEX, the first and largest data exchange platform in the U.S., is releasing its recent findings on the impact of invalid consumer data, device
September 21, 2020
How AI and Real-Time Targeting Lead to Better ROI
Real-time targeting is your secret weapon for connecting to the right people at the precise right moment, and AI continues to play a major role in empowering these connections. Artificial
September 16, 2020
7 Ways to Build Trust to Enhance Customer Relationships
There are many things in the world today that customers don’t trust, here’s what you can do to make sure your brand doesn’t become one of them. The worldwide COVID-19
September 9, 2020
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