Retailers: How to Focus on Accurate Customer Data
Retailers are especially struggling in 2020, so now’s the time to double down on customer data and make sure it is up-to-date and accurate. As the full trajectory of the
September 2, 2020
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Category: Marketing
4 Steps to Defining Your Purpose
Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which
August 26, 2020
How Marketers Can Survive in an Uncertain Business Climate
Consumers may cut their discretionary spending by up to 50% this year. Here’s what you can do to survive lean times during an uncertain business climate. If you’re a marketer
August 19, 2020
Why Marketing Automation Should Be Your Next Priority
The marketing automation market could double by 2025. If your company doesn’t have a solution in place, this is the time to get on the bandwagon or get left behind.
August 13, 2020
Here’s the Reality of AR and VR in Social Media Marketing
Immersive, augmented, and virtual realities are changing the social media landscape. Here’s a look at the year’s biggest social media marketing trends. Five years ago, you wouldn’t have considered virtual
August 5, 2020
Real-Time Targeting to a Mobile Consumer Base
More than half of Americans shop from their mobile devices. Here are 4 key considerations when targeting this mobile audience. Marketers can no longer afford to ignore the mobility of
July 29, 2020
Why Your Marketing Efforts Should Be Driven by Emotions, Not Transactions
Studies have shown that consumers behave based on emotions and connections so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather
June 3, 2020
How Seamless Cross-Channel Interactions Deliver Better Customer Experiences
Cross-channel marketing allows you to deliver exactly what customers want when they want it. This is only possible with real-time insights into customer behavior. Reaching your customers at the right
May 27, 2020
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