Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
When Whole Foods announced their plans for a line of grocery stores geared towards millennials, the announcement was deemed offensive and stock prices dropped. According to Marketing Mag’s Katie Martell,
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
On Tuesday, November 15, BDEX CEO and cofounder David Finkelstein was featured on radio show Building the Future, where he discussed his various entrepreneurial ventures, including BDEX, the first ever Data
BDEX, the first ever Data Exchange Platform, is proud to announce that the company has been selected to present as a finalist at the 2016 Florida VentureTech Showcase in downtown
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
As marketers look towards 2016, building an improved mobile strategy will be a key priority for many teams. Mobile technology writer Emma Sarran Webster predicts rising consumer adoption of wearable
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
