Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
As marketing executives look towards 2016, shaping big data-focused strategies for customer acquisition is a key priority at many organizations. While 90% of organizations have a medium to high investment
Marketers have long understood that it’s easier to sell to your existing customers. However, research increasingly indicates that effective personalization is necessary for repeat sales. 74% of online customers get
Modern email marketers struggle with low open and click-through rates, with just 3.26% of email subscribers clicking on email offers. Perhaps even more frustratingly, few marketers have the right tools
BDEX is honored to be chosen to present at this year’s Emerging Technologies & Business Showcase hosted by the Florida Venture Forum. Florida Venture Forum, Space Florida, and Enterprise
Despite a habit of early adoption in the Adtech space, conversion in this $133 billion-dollar industry isn’t getting any easier. Smart Insights recently reported the average click-through rate (CTR) for
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
Marketing teams worldwide will increase spend on analytics 83% over the next three years, according to the most recent report from CMOSurvey. Despite these plans to increasingly integrate big data
The New York Stock Exchange captures 1 terabyte of data during each active daily trading session. Modern vehicles are equipped with approximately 100 sensors, all of which quietly work behind-the-scenes
Is there truth behind the statement that we’re all drowning in data? Perhaps. However, few marketers or ad agencies would claim they’re drowning in actionable insights. Even fewer would argue