“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
Big Data Exchange, an Innovative Technology Award Nominee, has now also been selected as a Semifinalist in the eMerge Americas Startup Showcase where it will present to over 10,000 attendees and
“This year, we are going to see the transformation of Uber into a big data company cut from the same cloth as Google, Facebook and Visa using the wealth of
“A convergence of technologies increasingly makes it possible and affordable to combine disparate information sets into systems that can analyze the data in its totality.” READ MORE
“Data capital will replace big data as the big topic of boardroom conversation.” READ MORE
“The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move faster than ever to maximize opportunities.” READ MORE