Retailers: Why Targeting New Audiences With Data Is Your Path to Growth
Leveraging the right quality data at the right time helps you effectively market to new retail customers
November 6, 2019
Archives
Category: News
Why You Need Both Digital and Traditional Marketing
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
October 23, 2019
BDEX Recognized Among Data Marketplace Providers in Report by Independent Research Firm
BDEX, a rapidly growing provider of data marketplace and exchange technology, was recently included among data marketplace providers in a new industry report.
October 16, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door
In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.
June 19, 2019
How Real-Time Targeting Can Revolutionize Your Marketing Strategy
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
June 12, 2019
Marketing Culture 2.0: Data Analytics
A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
June 5, 2019
How Technologies May Change How Marketing Data Is Gathered and Used
Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to
May 29, 2019
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