In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
What is Omnichannel Marketing? As its name suggests, omnichannel marketing focuses on delivering a personalized experience to customers across all channels and devices. This requires brands to design, coordinate, and
Data Quality Costs Can’t Be Underestimated When it Comes to Success Key Takeaways: Bad data costs are high, and these go beyond money, even small mistakes count High-quality data is
Your ability to reach people in the moment is dependent on data quality. Learn why clean, accurate data is so important for real-time connections. Key Takeaways Real time targeting helps
Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.
We live in a data-driven marketplace, no matter the industry you’re in.
Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.
Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
