Category: Thick Data

Taking Control of Your Data

How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep

September 12, 2018

Why a Subscription Model Makes Sense for Targeted Marketing Data

Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone

September 5, 2018

If You Market (Well) They Will Come

The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed

August 29, 2018

Data Holds the Key to Personalizing the Buying Process

Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of

August 22, 2018

How Can Retailers Better Target Customers?

It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so

August 15, 2018

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers

June 5, 2018

Are You Using the Most Advanced Data to Target Consumers?

The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like

May 30, 2018

3 Data Factors to Consider When Reaching Consumers

The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which

May 20, 2018

DaaS: The Alternative to High-Priced Campaigns

Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged

April 11, 2018

Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data

Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age

February 8, 2018

Archives

Category: Thick Data

Taking Control of Your Data

Why a Subscription Model Makes Sense for Targeted Marketing Data

Data Holds the Key to Personalizing the Buying Process

How Can Retailers Better Target Customers?

What Does a Big Data-Driven Customer Experience Look Like?

Are You Using the Most Advanced Data to Target Consumers?

3 Data Factors to Consider When Reaching Consumers

DaaS: The Alternative to High-Priced Campaigns

Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data

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