For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to do this effectively, advertisers rely
At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds being issued, home improvement projects
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns. These challenges include ad fraud,
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS). While programmatic advertisers have a
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare and attention of consumers around
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the partnership between their respective companies.
