Identity resolution algorithms help programmatic advertisers better identify and understand their audiences. However, marketers continue to face problems driving the same ads to target audiences across their various devices. The
The Russian invasion of Ukraine has rippled across the globe, as they continue a senseless attack on the Ukrainian people and the advertising industry can help support Ukraine. Countries around the
Why advertising analytics matter, and how they help marketers better understand audiences, improve targeting, and make buying predictions to optimize digital campaigns. Thanks to the proliferation of digital channels and
Do you ever feel like you don’t have enough time in the day to get everything done? You’re not alone. Managing your time is an important skill in advertising and
It is critical for marketers to understand the financial and strategic threat posed by online ad fraudsters in an expanding digital landscape. We live in a world where the prevalence
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
Monetize your internal data, exchange data, and apply machine learning to reach precise targets Key Takeaways: Third-party cookies are going away in 2022 in Chrome, the browser market leader Additionally,
Custom audiences give you more control over who you’re targeting with ad campaigns. Here’s how to use them. Key Takeaways Custom audiences are segments of your customers that you identify
