Improperly managed data means inaccurate targeting, which is like no targeting at all. Key Takeaways: Poor data management means poor targeting Real-time data is dynamic data Update your data management
If you don’t focus on data quality in your marketing, it will never reach the right people. Bad marketing data can lead to wasted time and money, not to mention
Inaccurate or out-of-date data can hurt your marketing efforts.
It’s no secret that data is a requirement for successful marketing in our digital world
“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better
