How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
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Is Your Business Ready for Identity-Based Marketing?
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
July 31, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
Personalized Marketing: Your Competitive Edge
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements
July 3, 2019
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door
In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.
June 19, 2019
How Real-Time Targeting Can Revolutionize Your Marketing Strategy
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
June 12, 2019
Marketing Culture 2.0: Data Analytics
A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
June 5, 2019
How Technologies May Change How Marketing Data Is Gathered and Used
Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to
May 29, 2019
Marketing: How Data Drives Human Connectivity
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
May 22, 2019
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