Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention?
Your customers drive your business forward. And true customer satisfaction means loyalty, repeat purchases, and referrals. In order to maintain satisfaction and connection, you need to focus on ongoing customer engagement.
You already know that gathering customer data is a must to get the right message in front of the right audience at the right time. Big data is one of the most important drivers of business decision-making in today’s world, across industries.
But how can you leverage data to increase customer engagement after you’ve gotten their attention and even their business? Customer engagement initially depends on a strong first impression, but the connection must continue long after.
Here are five ways data can help you increase customer engagement.
1. Personalization
One monumental way that data helps you connect with your customers is through personalization. Instead of solely focusing on audience demographics, you can actually use customer lifestyle data to better understand and connect with them.
Lifestyle data provides more specific, personal details about what your customers are looking for and what interests them. This informs when and how you reach out to them, increasing their engagement in your products and your message. This is truly how you better cater to your audience’s needs and wants.
For example, ad segmentation allows you to use the data you’re gathering to segment your website’s visitors, and you can then better target your ads based on their specific interests.
2. Tracking behavior patterns
In addition to lifestyle preferences and interests, it’s also important to use behavioral data to drive your efforts at customer engagement. What are your customers already buying? What are they searching for? Have they shown any interest in your brand?
Pay attention to certain triggers that will alert you when a customer performs an action, such as following you, signing up for your newsletter, or liking a post. This is just the beginning the collecting of the data. You’re then tasked with analyzing these customers’ behavioral patterns, which will help you use predictive analytics to forecast what they will do next. This helps you prepare and reach them when they’re ready when the timing is just right.
3. Knowing when to offer new ways to engage
It’s important to stay in contact with your audience after they’ve shown interest or made a purchase. Using data, you can figure out which customers haven’t been active in a while. This helps you know when it’s time to reach back out with a new way they can engage with you.
New engagement efforts prevent customers from becoming uninterested or bored with your message or product and can keep them in your cycle longer. A good way to keep customers engaged is to ask them to provide feedback about their experience working with you or about a product they received. This gives you even more data and insight into your business while further engaging satisfied customers.
4. Offering upgrades or improvements
Another way to keep customers engaged is by offering them upgrades or improvements to the products they’re interested in while you have their attention. Let them know about upgrades that are applicable to the product or service they’re already looking at, and connect an offer with what you know about their lifestyle and behavior based on the data you’ve gathered.
On a similar note, offering customers a reward, such as a discount or a coupon code, for a specific action they perform can also be a great way to keep them engaged and interested.
5. Using the right data
Now that you’re aware of a few strategies to keep customers engaged, how do you ensure you have the right data at the right time to do so? This is where BDEX steps in.
BDEX’s data solutions help you form real human connections with your customers, driving personalized, timely campaigns. Using our data tools, you can create your own custom audience by building out your target customer in the BDEX user interface. You then just download the data and use it to build your audience base.
No matter what industry your business is in, from automotive to retail to franchise, the BDEX data marketplace can help, with over 6 billion unique IDs, over 5,500 data categories, more than 800 million mobile ID-to-email matches, and more than a trillion data signals.
Contact the BDEX team to learn how these data solutions can help you find the right data and make sense of it.
