Whether you run a large, established company or a small startup, you need to buy data. The problem is finding a provider that fits all your needs. Large DMPs can offer impressive scale but no flexibility. After all, large DMPs have hundreds of clients, and the needs of one client are not their only priority.
Ed Armitage, an ecommerce consultant previously with British book seller Waterstones, points out this dilemma in a Marketing Week article. The trouble is that large companies can lack the flexibility or the attention a company needs to make the most of its solution.
The article goes on to suggest that startups, and other small companies, can offer great customer service and flexibility but lack the scale of bigger providers. BDEX, the first ever DXP (or Data Exchange Platform), is different. With over 400 billion total data points in over 5,000 different categories, BDEX offers even more data than the average DMPwith no minimum payments required.
In other words, BDEX gives brands, retailers, and agencies scale and functionality. Marketers can gain access to data collected from over 75 different sources, including Neustar, and small agencies can purchase a subscription (as low as $500 a month) and buy only the data they need. And because the BDEX DXP is a marketplace, sellers set the price for their data and can change it based on the success of competitors’ prices. Sellers can even see the optimal price point for their data via their account portal. BDEX’s marketplace approach to data keeps prices as low as possible for buyers while allowing sellers to get the best price possible for their data.
With data available in virtually every industry from shopping and retail to finance and the automotive industry, the BDEX marketplace makes sense for virtually every company big and small. For more information about the BDEX marketplace, email us at info@bdex.com.
Image via Flickr/TaxCredits.net
